In an effort to help remove the smoke and mirrors behind what is search engine optimisation, WEBRAND have started to write resource articles about what exactly is search engine or website optimisation, below is a small representation of the articles and a read more link.

Search Engine or Organic Optimisation

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. Read all about search engine optimisation.

On Site Search Engine Optimisation

As people become more search savvy we tend to get far more specific in our searching we know that searching for broad terms relays far to many results and is not targeted at our problem at hand. We can see this illustration by on (Google.com.au Pages from Australia) searching for ‘rent a house’ this search returns 259,000 results searching for ‘rent a house Sydney’ returns 199,000 results and searching more specific ‘rent a house rose bay Sydney’ returns 13,300 results we could narrow this down even more but for this illustration you get the point. Read the entire article about on site search engine optimisation.

Off Site Search Engine Optimisation

To blow allot of the misconceptions about search engine optimisation it is really technology marketing, allot of the industry has formed a shroud of mystique around the business of search and website optimisation and in most cases cannot tell anyone what they really do to search optimise your site. Website optimisation boils down to a few distinct categories that all work together to gain more traffic to your site and ultimately more sales, this is the goal in most cases anyway. Read the entire article about off site search engine optimisation.