WEBRAND have launched a new brand dedicated to SEO (search engine optimisation) WESEO same great locations around Australia, dedicated team to look after you internet marketing.

Search Engine Optimisation (SEO) is the complicated business of optimising your web site for keywords and phrases which increases saturation of your web site in the search engine directories such as Google, Yahoo, MSN and others.
Search Engine Optimisation typically includes keyword research and development, meta tags optimisation, linking strategy and implementation, website submission and continual reporting to illustrate the effects of the search optimisation plan.

Call today on 1300 78 50 60

Melbourne Internet Marketing

• Level 2, 222 Latrobe Street
• Melbourne VIC 3000
• Ph: 03 9667 0150
• M: 0416 172 948

Sydney Internet Marketing

• Suite 103, 515 Kent Street
• Sydney NSW 2000
• Ph: 0415 123 111

Brisbane Internet Marketing

• Level 3, 18 Banfield Road
• Chermside QLD 4019
• Ph: 07 3880 1448

Search optimisation services now in three convenient locations.

National call 1300 78 50 60

WEBRAND professional direct and internet marketing have expanded their office locations now having offices located in Sydney, Melbourne and Brisbane.

With clients experiencing serious business growth with WEBRAND’S website marketing products has allowed the growth of the company. With internet related purchases on vertical growth no business can afford to not be search optimised and every business can do with a 24/7 sales person.

With latest figures backing up that organic listing out do PPC or paid placement up to 35% it simply makes dollars and sense to be optimised for the products and services your company offers. Talk to WEBRAND today and Leave your mark on your market.

Melbourne Internet Marketing

• Level 2, 222 Latrobe Street
• Melbourne VIC 3000
• Ph: 03 9667 0150
• M: 0416 172 948

Sydney Internet Marketing

• Suite 103, 515 Kent Street
• Sydney NSW 2000
• Ph: 0415 123 111

Brisbane Internet Marketing

• Level 3, 18 Banfield Road
• Chermside QLD 4019
• Ph: 07 3880 1448

Fill out the simple contact form for immediate market exposure > WEBRAND contact form

National call 1300 78 50 60

A new travel site lunches 30th June 08. Footprints Base travel reinvented by you.

Designed with the travellers needs in mind Footprints Base is the new hub of the Footprints travel network, the new site is being rolled out in 3 stages as the resources it offers are simply huge. Hostel booking, hotel booking, adventure tours, attractions, pubs and clubs are just a few of the resources available on Footprints Base. Powered by a social network to make all information as relevant as possible for the budding explorer.

Footprints base has been designed with the needs of the traveller in mind from paid accommodation to free accommodation, travel guides, rough city guides, tools to make travel safer and easier not to mention great rewards program to save you precious money while on the move.

Stay tuned for the launch of the base.

The ankle joint is made up of four bones shaped to make the joint stable. Increased stability of the joint is provided by ligaments, which are bands of strong, fibrous tissue that guide movement and prevent the joint from moving too much. An ankle sprain occurs when the ligaments are over stretched causing ligament fibres and small blood vessels to tear. Pain, bleeding in the tissues and swelling are the result.

Physiotherapy can aid in faster recovery of all kinds on joint injuries, visit your caring physiotherapy clinics, Precision Physio with convenient locations around Sydney.

• Physiotherapy Concord
• Physiotherapy Surry Hills
• Physiotherapy Andell Park
• Physiotherapy St Mary’s

Link building so important often misunderstood

If you are new to SEO I hope this helps your understanding of why linking is so important to the SEO campaign, if you are an old hand to organic directory search optimisation if you feel so inclined add your thoughts to further help the newbie.

Many SEO people like to keep a shroud of smoke and mirrors around the subject, allot of search optimisation people can’t or wont tell people what they actually do to increase the rankings of the sites they are working on. Why? In our opinion two reasons; one they can’t say as it is either unethical or they do so little the client would feel hard done by with the amount of money they have just paid. Or they feel by not telling people than they keep their market to themselves this in fact does more hard than good. If someone does not understand they will often not spend on it in the first place. Also it is stupid thinking, many people know how to change the oil on their car but does not mean suddenly they will no longer use the garage, just because someone knows how it works does not mean they will suddenly do it themselves.

Now I have that gripe out of the way onto the reason for the post.

Linking can be thought of as one of the most important factors in the website optimisation plan, although there are around a hundred or so factors that ultimately effect the ranging of the page being optimised, linking is very high on the importance scale. A single web page can and should only be optimised for two keyword phrases or search keywords more than that and it will lose the effectiveness and confuse the search engine bot or spider as it were (I am talking on site optimisation).

Link building is part of the off site search optimisation strategy, with ethical link building we can optimise a page for a plethora of search phrases and keywords, although it does and should take some time. Let us look at the anatomy of the link.

<a href=”http://www.webrand.com.au” title=”Tactical Marketing”>Search Engine Optimisation</a>

In this example there are 3 parts to the link; the website address, the link title and the human readable linking word. We will leave key wording the domain and actual website page key wording for now and address that at a later stage.

First we have the actual address of the link, this can be as in the example just the domain name, or it could be a deep link, ‘a link which points to a particular page’. We then have the link title, using a link title is a good idea to broaden the scope or relevance of the link, I will explain more in a sec. Third we have the actual link text that we humans can read and the visiting search engine bots and spiders.

If we for instance just use our domain name as the linking text we are doing ourselves no favours, no1 you will rank for your domain name in most cases anyway and second in most cases not many people will be searching for your domain name. So what we are looking to do and this is of course after you have performed the all important keyword research, is use phrases targeted at your goods or services and secondary using phrases people are actually searching for.

Now back to the link title, by using a title tag we can also tell the visiting search engine we are relevant for another term in this case ‘tactical marketing’ so in essence we have created a two fold keyword phrase our main keyword phrase ‘Search Engine Optimisation‘ and our secondary phrase ‘Tactical Marketing‘

Now you understand why we must use descriptive words for our links on to the correct usage and why one way is important.

First the one way link, one way links are far more valuable the reciprocal links, this can be understood with an easy analogy. If you give me a beer and I give you a beer we are no better off, but if I just give you a beer then you are a lucky person.

Links in a nutshell are votes simple as that if we both vote for each other than it removes weight from the equation, but if I am just voting for you then I am saying you are doing a great job and here is my vote so as other people can see your great work.

Why SPAMMING is a waste of time

If you are running a blog; then you probably like me spend a bit of time clicking that bulk moderate comments to SPAM fun isn’t it. SPAMMING is apart from being a lowlife losers occupation, useless. No1 nearly all of us either mark the offending comment as SPAM or have a more advanced filters in place to stop it even getting that far (we will address advanced SPAM filtering in another post)

SPAMMING comments does you no good at all, most of us have ‘NO FOLLOW’ in place in comments anyway (although some search engines do not worry about the tag and index anyway). Apart from that nearly every search bot can see it is spam as easily as we do and such simply take any link weight straight out of it, rendering the SPAM comment totally useless.

One good link

One good link from one website is worth hundreds of low quality links.

Some links are worth more than others, for example in the domain extension world .gov and .edu are worth more than .com or .com.au a good link from a .gov or .edu domain simply is worth allot and could be considered the holy grail of links. An old website is also worth much more than a new website, it is in debate how much extra a high PR site is worth over a old domain name, we find ourselves though that age beats page rank, but high page rank beats new site. All in all if you can obtain links from high PR sites with an old domain name you really are in the holy grail of link weight.

Blogs are like a good wine

If you can pick up some good links from new blogs these can be worth a great deal over time, just because it has little PR or age now, like a good Shiraz it will get better over time. Become involved in your market and engage your market, seek friendships with bloggers and web masters one link from a blog can turn into a valuable and profitable resource. Just remember nothing is achieved overnight, as with a good red it takes time to mature be patient and be honest to your market and you too could be the next heavy weight boxer in the link stakes.

I am Patrick Ryall - CTO and National Brand manager for WEBRAND Creative Brand Agency - Engage your market and most of all

Have a B L O G G I N G good day!

National call 1300 78 50 60

There is nothing like Brisbane for relaxing business, and if targeted Brisbane clients is what you need we have just the search optimisation Brisbane solution for you. Targeted SEO is all about engaging your local market and WEBRAND a masters of local Brisbane market targeting, we have the tools experience and knowledge to get inside your Brisbane clientele.

To use SEO effectively means to target your marketing where you derive your business from, if you are a Chiropractic Clinic on the Gold Coast then your local market needs to be targeted. It is pointless apart from a branding exercise to show up for Sports Injury in Tin Can Bay. In essence effective SEO targets your local market.

This of course holds true if you are a national company deriving clients from all states and regions then your effective local market is extended into all areas.

WEBRAND marketing agency is a full service creative and technology based agency. No matter what your requirements are, we have the marketing and design solution for you. When you chose WEBRAND, you chose a company that is designed to make your on-line life easier. With our own hosting company, marketing solutions, digital and offset printing furthermore a complete website design service we truly are a full service agency.

Targeted SEO should make complete sense, the same as you would not perform a flyer drop outside your market. Targeting your SEO to your local market increases ROI, people searching for your goods and services are already very pre-qualified in the sales process. Your website in many ways is performing the job of a sales person. Giving information to the prospective client and enforcing the credibility of your goods and services.

So, if the Brisbane or Queensland market is important to you, then we have the experience and expertise to exceed your Search Engine Optimisation expectations…and if you are interested in growing your online business from farther a field, we can help you too.

Our professional search engine optimisation programs are perfect for any Brisbane business needing more sales and more clients, targeted marketing for local Brisbane business. Being a technology literate marketing company brings resources to our knowledge many competing businesses just don’t have. Try the WEBRAND way, and engage your market.

National call 1300 78 50 60

Further Reading

• SEO Versus PPC - A smart financial decision
• Off Site Search Optimisation
• On Site Optimisation

@ The WEBRAND Blog

• Blog Marketing - Just powerful stuff
• Why your company needs a blog
• Are you about to run into a SEO brick wall?
• Branding your way to more traffic
• 7 Problems the web industry is plagued with

When you need printing fast you need to know the print quality will still be top notch. WEBRAND creative agency has fast printing on quality printing stock with delivery anywhere in Australia. WEBRAND who are masters of all things digital marketing have also been printing for simple years, with understanding of deadlines and a get it right the first time attitude WEBRAND are the solid choice for offset or digital printing.

WEBRAND is a hybrid brand creative agency, with strong technology roots. Seeing the need for a company that could service all the requirements of small to large business saw the birth of WEBRAND creative agency. With their search optimisation services growing fast along with complete website development going hand in hand WEBRAND are making huge roads into the Australian market.

Offering services designed to help small to large business including website optimisation (search directory optimisation) professional website design working with open source and proprietary development solutions. A complete professional business only hosting service with servers located in Global Switch Sydney, furthermore keeping their digital and offset printing design and print house. WEBRAND the merging of companies Promethium Group and Managed Spaces produced a full service digital age company.

If you business needs more traffic a professional web presence and search optimisation look no further than WEBRAND, being able to coordinate a professional image for your business both on line and off line brings uniformity of marketing to your business. No matter what you are looking fo, printing, graphic design, website development or search engine optimisation, WEBRAND is the company for you.

Try WEBRAND today and leave your mark, on YOUR market.

Further Reading

• SEO Versus PPC - A smart financial decision
• Off Site Search Optimisation
• On Site Optimisation

@ The WEBRAND Blog

• Blog Marketing - Just powerful stuff
• Why your company needs a blog
• Are you about to run into a SEO brick wall?
• Branding your way to more traffic 
• 7 Problems the web industry is plagued with

Do not wait until your competitors have the jump on you call or email WEBRAND today and take your business into the digital age. Call NOW 02 9357 2221 or email mybrand@webrand.com.au

In an effort to help remove the smoke and mirrors behind what is search engine optimisation, WEBRAND have started to write resource articles about what exactly is search engine or website optimisation, below is a small representation of the articles and a read more link.

Search Engine or Organic Optimisation

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. Read all about search engine optimisation.

On Site Search Engine Optimisation

As people become more search savvy we tend to get far more specific in our searching we know that searching for broad terms relays far to many results and is not targeted at our problem at hand. We can see this illustration by on (Google.com.au Pages from Australia) searching for ‘rent a house’ this search returns 259,000 results searching for ‘rent a house Sydney’ returns 199,000 results and searching more specific ‘rent a house rose bay Sydney’ returns 13,300 results we could narrow this down even more but for this illustration you get the point. Read the entire article about on site search engine optimisation.

Off Site Search Engine Optimisation

To blow allot of the misconceptions about search engine optimisation it is really technology marketing, allot of the industry has formed a shroud of mystique around the business of search and website optimisation and in most cases cannot tell anyone what they really do to search optimise your site. Website optimisation boils down to a few distinct categories that all work together to gain more traffic to your site and ultimately more sales, this is the goal in most cases anyway. Read the entire article about off site search engine optimisation.

Have you checked out Discount Digital Goods Easy To Find? A brilliant on line store that finds the cheapest deals on the Internet for you

Every product you can imagine on sale every day, here are just a few of the bargains that can be found at the hottest on line shopping store Discount Products, check it out today!

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10.75 Megapixel, SLR Camera, CCD Sensor, 2.5 in. LCD Panel, Built-In Flash, Supported Memory: SD Card, SDHC Card, Weight:1.06 lb.

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8.5 Megapixel, Standard Point and Shoot Camera, 10x Optical Zoom, 4x Digital Zoom, CCD Sensor, Video Capability Included, 3 in. LC…

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Canon PowerShot G9 Digital Camera

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12.4 Megapixel, Standard Point and Shoot Camera, 6x Optical Zoom, 4x Digital Zoom, CCD Sensor, Video Capability Included, 3 in. LC…

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Website design for small business designed to make money; not cost it.

How do you compete with the multi store front chains? Easy dominate your local market, engage your market and use creative strategic and tactical branding, along with smart marketing. WEBRAND is the choice for all small to medium businesses who wish to take some market share back.

Tactical marketing

If you are a small to medium business, it is really hard to find a tactical and strategic agency affordable to use. WEBRAND addresses this problem with creative campaigns and marketing designed to engage your local market. Apart from well designed  printed tactical resources, WEBRAND also have a cutting edge on line marketing, building cost effective on line stores is just one of the resources WEBRAND can offer. Having a on line presence which is in the face of every local customer in your market is where WEBRAND shine to engage your market.

Big business understand the power of constant brand awareness and use these tactical resources well, it should not just be the realm of the big player though. With WEBRAND you are armed with as many resources as a large corporate, with creative thinking, local marketing solutions, a full host of both tactical and strategic weapons designed for the small to medium business. With WEBRAND on your team, local success and a thorn in the side of the bigger players is the result.

On line solutions just one of the tactical resources from WEBRAND

We understand and know that so many company’s do not meet deadlines, we approach this with professionalism like no other design company. If we run over time on your website we give money back to you! We are professionals within our industry and when we negotiate a time line for build to deployment we stick to it. Find a website design company that is willing to refund money if your project runs over time, we believe we are the first.

WEBRAND’S expertise and knowledge base is broad in definition and driven by their clients’ needs; and always constantly expanding. Below are some of the resources offered by WEBRAND, if you do not see your requirement listed, please contact them. They have probably already done it before.

• Website design
• Content management systems (CMS)
• Permission marketing campaigns
• Search engine optimisation
• PPC (Pay Per Click) search optimisation
• Website / Blog hosting
• Domain name registration
• Email hosting
• DNS solutions

WEBRAND website design and marketing solutions for small to medium business are hard to beat. Call WEBRAND today on Sydney (02) 9357 2221 or use our contact form to email , and they will arrange a suitable time to discuss your website or website marketing requirements.